Providing Market Intelligence for 40 Years

In The News

The Weekly Briefing: Market reports and high-tech grocery stores

Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that helps clients with tasks such as identifying product line expansion opportunities. Raskind will help lead that division in his new role.

“Earlier this year, Parks Associates formally expanded its business with the launch of a dedicated consulting division, building on its long-standing role as a leading market research and analyst firm,” Jennifer Kent, the vice president of research at Parks Associates, told Boardroom Insight. “Cliff’s role is key to shaping our needs assessment process and strengthening engagement with key companies in our core markets, while also extending our reach into new consumer and brand agency segments.”

Raskind is a former Nokia executive who spent more than 15 years as an analyst at another research firm before joining Parks Associates. In that role, he focused on the mobile device, Internet of Things and wireless networking markets. He helped clients with tasks such as evaluating the competitive impact of emerging technologies.

Parks Associates has always been grounded in solid research and trusted data, and the rigor and timespan of that foundation is what makes our insights so valuable,” Raskind said. “I am incredibly excited to be a part of unlocking the full potential of the depth, breadth, and strategic foresight of Parks Associates experts to serve the custom data and advisory needs of business units launching new products and assessing growth in the market, as well as the boardroom, C-suite, and investment and banking partners.”

From the Boardroom Insight article, "The Weekly Briefing: Market reports and high-tech grocery stores"

Previously In The News

What’s in Your Wallet: Should You Get the Apple Credit Card?—Data Sheet

The war for the couch potato. The latest survey of Internet video boxes found Roku in command, with 39% of the market, and Amazon in second, with 30%. That left Apple and Google fighting over a shrink...

How People Are Using Smartwatches to Lose Weight and Stay Healthy

The most popular category of applications used on smartwatches are health and fitness-related, according to a survey by research firm Parks Associates. More than three out of four heads of U.S. hou...

Privacy, Civil Rights Groups Press Amazon’s Ring to End Its Local Police Partnerships

It wasn't long ago that you could walk down the street without being video recorded by someone's doorbell. Not anymore. Now, as the popularity of the home security devices surge—more than 3 million U....

Wall Street isn’t sure Roku can lead cord cutters to the promised land

One of the secrets of Roku's success has been its expansion beyond its roots as a set top box maker (a term the company tries to avoid). To do this, Roku CEO Anthony Wood built a loyal customer follow...