Providing Market Intelligence for 40 Years

In The News

The Weekly Briefing: Market reports and high-tech grocery stores

Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that helps clients with tasks such as identifying product line expansion opportunities. Raskind will help lead that division in his new role.

“Earlier this year, Parks Associates formally expanded its business with the launch of a dedicated consulting division, building on its long-standing role as a leading market research and analyst firm,” Jennifer Kent, the vice president of research at Parks Associates, told Boardroom Insight. “Cliff’s role is key to shaping our needs assessment process and strengthening engagement with key companies in our core markets, while also extending our reach into new consumer and brand agency segments.”

Raskind is a former Nokia executive who spent more than 15 years as an analyst at another research firm before joining Parks Associates. In that role, he focused on the mobile device, Internet of Things and wireless networking markets. He helped clients with tasks such as evaluating the competitive impact of emerging technologies.

“Parks Associates has always been grounded in solid research and trusted data, and the rigor and timespan of that foundation is what makes our insights so valuable,” Raskind said. “I am incredibly excited to be a part of unlocking the full potential of the depth, breadth, and strategic foresight of Parks Associates experts to serve the custom data and advisory needs of business units launching new products and assessing growth in the market, as well as the boardroom, C-suite, and investment and banking partners.”

From the Boardroom Insight article, "The Weekly Briefing: Market reports and high-tech grocery stores"

Previously In The News

Apple Is Losing Its Cool Factor, And That's A Problem If It Wants To Break Into TV

Apple’s final miss on the cool front has been in the streaming device market, where three recent studies, from Parks Associates, ComScore and eMarketer have Apple TV trailing significantly behind Roku...

Roku To Wall Street: Not Just An Unprofitable Hardware Business

Roku is also up against tremendously deep-pocketed rivals: Apple, Amazon and Google. Both Apple and Amazon released new streaming media devices in September. “We’re fortunate to be the only player wit...

Women Know What Consumers Want: VCs Need To Wise Up

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps...

WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots

The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive