Providing Market Intelligence for 40 Years

In The News

The Weekly Briefing: Market reports and high-tech grocery stores

Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that helps clients with tasks such as identifying product line expansion opportunities. Raskind will help lead that division in his new role.

“Earlier this year, Parks Associates formally expanded its business with the launch of a dedicated consulting division, building on its long-standing role as a leading market research and analyst firm,” Jennifer Kent, the vice president of research at Parks Associates, told Boardroom Insight. “Cliff’s role is key to shaping our needs assessment process and strengthening engagement with key companies in our core markets, while also extending our reach into new consumer and brand agency segments.”

Raskind is a former Nokia executive who spent more than 15 years as an analyst at another research firm before joining Parks Associates. In that role, he focused on the mobile device, Internet of Things and wireless networking markets. He helped clients with tasks such as evaluating the competitive impact of emerging technologies.

Parks Associates has always been grounded in solid research and trusted data, and the rigor and timespan of that foundation is what makes our insights so valuable,” Raskind said. “I am incredibly excited to be a part of unlocking the full potential of the depth, breadth, and strategic foresight of Parks Associates experts to serve the custom data and advisory needs of business units launching new products and assessing growth in the market, as well as the boardroom, C-suite, and investment and banking partners.”

From the Boardroom Insight article, "The Weekly Briefing: Market reports and high-tech grocery stores"

Previously In The News

Are Smartphones Too Big?

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners. And several consumers in...

Apple's Next? Brains Of An iPhone 6S In A 5S Body

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners. And several consumers in...

One Of The Best Investments Today In The $1 Trillion IoT Market

But Money Morning Director of Tech & Venture Capital Michael A. Robinson says that when you add in the applications of the healthcare and medical fields, you can add another $2 trillion to the market'...

Apple's Next? Brains Of An iPhone 6S In A 5S Body

Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever. But not all Apple consumers made the switch. According to research firm Pa...