Providing Market Intelligence for 40 Years

In The News

The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk

According to Parks Associates, ISP-issued routers account for approximately 70% of home internet households in the U.S., with the remaining 30% represented by retail brands including NETGEAR, Eero (Amazon), TP-Link, and Google.

In the fourth quarter of 2025, Parks Associates reports that U.S. residential broadband subscriptions grew by an estimated 984K among the top 30 players, an increase of more than 300K from Q4 2024. Net additions reached an estimated 2.66 million new home internet subscriptions in 2025, up from 2.43 million in 2024, even in the face of consumer economic concerns. Net additions reached an estimated 2.66 million new home internet subscriptions in 2025, up from 2.43 million in 2024, even in the face of consumer economic concerns.

In light of our analysis, Parks Associates advises service providers and router makers to review their legal options and engage policymakers on this ruling before the October 2027 exemption deadline forces the issue.

From the article, "The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk" by Kristen Hanich

Previously In The News

What’s The Interest Level Among Broadband Households In Health-Related Management Tools?

“Nearly 50 percent of U.S. broadband consumers would like tools and support to help them lose weight or get into better shape, and over one-third are interested in products and services that can impro...

How Interested Are Broadband Consumers in Connected Healthcare Options?

Rising consumerism of healthcare continues to be a transformative trend affecting the entire connected health industry, Harry Wang, senior research director at Parks Associates, observes. He’s referen...

Cartesian: Why It Matters That Churn Is Higher For OTT SVOD Providers Than For Traditional Pay TV Operators

A recent White Paper from consulting company Cartesian confirms this assumption, calculating the churn-rates for a number of different types of video service-provider (see Figure 1), and quoting Parks...

OTT Adoption in U.S. Broadband Households: It’s Up 12 Percent Since 2014, Report Says

The “OTT Video Market Tracker” from Parks Associates was just released indicating adoption in broadband households of OTT video subscriptions has increased by 12 percent since Q3 2014. Both the number...