Providing Market Intelligence for 40 Years

In The News

The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk

According to Parks Associates, ISP-issued routers account for approximately 70% of home internet households in the U.S., with the remaining 30% represented by retail brands including NETGEAR, Eero (Amazon), TP-Link, and Google.

In the fourth quarter of 2025, Parks Associates reports that U.S. residential broadband subscriptions grew by an estimated 984K among the top 30 players, an increase of more than 300K from Q4 2024. Net additions reached an estimated 2.66 million new home internet subscriptions in 2025, up from 2.43 million in 2024, even in the face of consumer economic concerns. Net additions reached an estimated 2.66 million new home internet subscriptions in 2025, up from 2.43 million in 2024, even in the face of consumer economic concerns.

In light of our analysis, Parks Associates advises service providers and router makers to review their legal options and engage policymakers on this ruling before the October 2027 exemption deadline forces the issue.

From the article, "The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk" by Kristen Hanich

Previously In The News

Comcast Pursues Bigger Piece Of Smart Home Market

Comcast is pushing ahead on a plan to take Xfinity Home, its home security and automation platform, to the next level in part by broadening a curated mix of devices that work with the platform while a...

The Arrival of OTT Live Video

Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...