Parks Associates’ data finds consumers’ top five actions after experiencing technical problems with smart home devices are DIY steps, not seeking professional support.
Parks Associates is a market research and consulting company. Since 1986, the firm has been tracking security and IoT markets. This is an excerpt from Parks Associates white paper, Turmoil in the Smart Home: The Impact on User Experience, written in partnership with Asurion.
From the article, "Technical Support Needs are Influenced by Number of Devices in the Home" by Jennifer Kent
A study done by Parks Associates found that subscribers of fixed wireless internet from mobile network operators were more satisfied with the price of service than fiber or cable subscribers. The stud...
Twenty-four percent of multifamily properties report having a smart building provider or aggregator for at least one of the properties they serve, according to a newly published study by Parks Associa...
About 35% of all streaming media devices used in the US are made by Amazon, putting it No. 2 behind Roku, according to Parks Associates, a market research firm based in Addison, Texas. From the art...
“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associ...
