Providing Market Intelligence for 40 Years

In The News

Survey: US spend on standalone mobile, internet, pay-TV rises

Parks Associates’ latest Home Services Dashboard reveals that US consumers who do not bundle their home services reported an increase in their monthly spending from Q3 2023 to Q3 2024. The research firm’s consumer survey of 8,000 US internet households reveals that the monthly average spend among consumers without bundles was $100 (€96.08) for mobile phone service, $91 for traditional pay-TV service, $71 for internet service, and $53 on security service.

The Home Services Dashboard visualises the most important metrics informing the strategic decision making of companies providing communications services to the home.

“There are signs indicating an increasingly bifurcated market, as consumers opt for either the lowest cost and most bare-boned service or for valuable bundled options combining both traditional and value-added services,” commented Kristen Hanich, Research Director, Parks Associates. “Millions of lower-income households have reduced their internet service spending with some even cutting it entirely as a result of the Affordable Connectivity Programme’s (ACP) termination earlier this year, so ISPs are competing both for high-value subscribers and financially constrained cord-cutters.”

“Leading ISPs are introducing new low-cost internet offerings, paired with streaming video and mobile services bundles,” Hanich added. “Consumers overall remain price constrained, and further improvements will depend on how well we’re able to tame inflation.”

From the Advanced Television article, "Survey: US spend on standalone mobile, internet, pay-TV rises"

 

Previously In The News

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

AmberSemi Develops AC Direct Lighting Control Engine Silicon Chip

The smart lighting category is growing steadily and has potential for acceleration with solutions that deliver on the core value propositions of convenience, comfort, energy management, and automation...

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Hulu CEO Plots A Way To Stand Out From The Crowd

Hulu isn't the only company to recognize that trend. A host of live-TV streaming services are cropping up online, and the marketplace is growing crowded. Dish Network Corp.'s Sling TV and Sony Corp.'s...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive