.png)
New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and movies.
The research comes from the firm’s OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US and Canada, including Netflix, HBO, YouTube, and Amazon as well as new services Disney+ (Walt Disney Co.), HBO Max, and Frndly TV. The Tracker helps companies keep up with the rapid emergence of OTT services and provides details on current players, new entrants, and trends in the OTT video services market.
From the article "Subscriptions account for nearly 86% of US internet TV and movie spending."
While Netflix sidesteps subscriber growth, the competition remains fixated on scale and sub gains as a means of increasing ad revenue (i.e. marketers), which they now see as a key component in the...
Parks Associates recently announced a new white paper, Consumer IoT Product Development: Managing Costs, Optimizing Revenues, which provides companies with a business-planning blueprint to evaluate ho...
After a spike in purchases of safety, security, and technology products during the pandemic, the latest Parks Associates research indicates security system adoption has stabilized at roughly 32% of U....
A new white paper, from Parks Associates in partnership with Cardinal Peak, called, Consumer IoT Product Development: Managing Costs, Optimizing Revenues, offers companies a business-planning blue...
