Providing Market Intelligence for 40 Years

In The News

Study: US net subs favour fibre SPs

Parks Associates’ new consumer study, Home Internet Evolution: 5G Competition and Value-Added Services, finds that fibre and mobile services score the highest regarding consumer value perceptions of their Internet service, especially on cost. Sixty-six per cent of subscribers with a fixed wireless access (FWA) plan from a mobile provider – also known as 5G or LTE home Internet service – consider their plans to be at a fair or good price, while 62 per cent report that it is easy to contact someone for customer service or technical support. Among fibre subscribers, 51 per cent feel they receive their service at a fair price, compared to just 35 per cent of cable subscribers.

Home Internet Evolution: 5G Competition and Value-Added Services, a consumer survey of 8,000 Internet households, addresses consumer perspectives on fibre and gigabit speeds impacting their choice of Internet service provider and service tier. It also identifies which value-added services resonate with end-users and their impact on satisfaction and retention.

“Consumer attitudes towards fibre Internet and MNO (mobile network operator) FWA are both highly positive, with more consumers confident in fibre than 5G home Internet,” advises Kristen Hanich, Director of Research, Parks Associates. “Consumers widely perceive these Internet plans are of a higher quality than existing technologies, including cable. High net promoter scores (NPS) among current subscribers suggest that word-of-mouth is creating favourable perceptions, in addition to advertising and marketing campaigns, which is critical in this era where consumer value perceptions are driving behaviour.”

“Incumbent ISPs in previously uncompetitive markets are most at-risk from growing awareness of MNO FWA plans,” Hanich adds. “They must be prepared to face an increasingly competitive market as additional FWA capacity comes online.”

From the article, "Study: US net subs favour fibre SPs" from Advanced Television

Previously In The News

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...

Report: Broadband Users Will Drive Solar In 2017

That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the repo...

Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

Rising rideshare statistics offer plenty of fodder for utopian predictions of a car-free, community-focused future. But just because we’re using these services doesn’t mean we’re ready to give up on o...

The Best Wearable Fitness Tech We Saw At CES 2017

It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive