Providing Market Intelligence for 40 Years

In The News

Study: US net subs favour fibre SPs

Parks Associates’ new consumer study, Home Internet Evolution: 5G Competition and Value-Added Services, finds that fibre and mobile services score the highest regarding consumer value perceptions of their Internet service, especially on cost. Sixty-six per cent of subscribers with a fixed wireless access (FWA) plan from a mobile provider – also known as 5G or LTE home Internet service – consider their plans to be at a fair or good price, while 62 per cent report that it is easy to contact someone for customer service or technical support. Among fibre subscribers, 51 per cent feel they receive their service at a fair price, compared to just 35 per cent of cable subscribers.

Home Internet Evolution: 5G Competition and Value-Added Services, a consumer survey of 8,000 Internet households, addresses consumer perspectives on fibre and gigabit speeds impacting their choice of Internet service provider and service tier. It also identifies which value-added services resonate with end-users and their impact on satisfaction and retention.

“Consumer attitudes towards fibre Internet and MNO (mobile network operator) FWA are both highly positive, with more consumers confident in fibre than 5G home Internet,” advises Kristen Hanich, Director of Research, Parks Associates. “Consumers widely perceive these Internet plans are of a higher quality than existing technologies, including cable. High net promoter scores (NPS) among current subscribers suggest that word-of-mouth is creating favourable perceptions, in addition to advertising and marketing campaigns, which is critical in this era where consumer value perceptions are driving behaviour.”

“Incumbent ISPs in previously uncompetitive markets are most at-risk from growing awareness of MNO FWA plans,” Hanich adds. “They must be prepared to face an increasingly competitive market as additional FWA capacity comes online.”

From the article, "Study: US net subs favour fibre SPs" from Advanced Television

Previously In The News

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...

20% of Broadband Homes Now Get TV Via Antenna

While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive