Providing Market Intelligence for 40 Years

In The News

Study: Apple TV Falls to 4th Place Behind Roku, Google and Amazon

According to details of a new study developed by market research firm Parks Associates, the Apple TV is continuing to struggle in the living room. Now in fourth place behind Roku, Google and Amazon, Apple’s inability to attract new consumers is possibly due to the slow roll out of hardware revisions and the speed which competitors release faster, more feature-laden platforms for streaming media around the home.

Specifically, Roku devices are now being purchased by more than a third of U.S. consumers and the Google Chromecast is attracting 23 percent of purchases. The Amazon Fire TV was the third most popular choice among consumers while the Apple TV dropped to the fourth position. One bright point for Apple is that the Apple TV is still third when it comes to ongoing usage within the household. Despite the Fire TV being a more popular choice for new purchases, consumers are still using the Apple TV more to stream video.

From the article "Study: Apple TV Falls to 4th Place Behind Roku, Google and Amazon" by Mike Flacy.

Previously In The News

Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive