Providing market intelligence for more than 35 years

In The News

Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

Roku and Amazon are the most popular brands of streaming media players purchased for CTV de­vices in the U.S., while Samsung is the most popular brand of smart TV purchased anywhere, according to research by Parks Associates. Samsung’s FAST platform, Samsung TV Plus, has more than 88 million monthly active users.

From the article, "Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business" by Adrian Pennington

Previously In The News

King of streams: Roku beats Amazon, Google, and Apple combined

More consumers are using a Roku as their household streaming box than any other non-gaming device. In fact, the underdog streaming brand is used more commonly than Apple, Google, and Amazon combined,...

In Europe, less than 10% familiar with smart products

Less than 10% of Western European broadband households are familiar with smart products, according to Parks Associates. New Parks Associates research shows low consumer familiarity with smart home...

In Europe, 57% own at least one connected CE device

Approximately 9% of Western European broadband households own at least one smart home device and 57% own at least one internet-connected CE device, according to Parks Associates. Parks Associates a...

One in three US homes is already streaming video

"Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services," said Barbara Kraus, Director of Rese...