Register

I agree with the Privacy Policy

In The News

Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

March 21, 2025

Streaming Media Europe

Roku and Amazon are the most popular brands of streaming media players purchased for CTV devices in the U.S., while Samsung is the most popular brand of smart TV purchased anywhere, according to research by Parks Associates. Samsung’s FAST platform, Samsung TV Plus, has more than 88 million monthly active users.

From the article, "Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business" by Adrian Pennington

Previously In The News

A new vacuum can alert you to incoming text messages. Why?

"The appliance category becoming connected does add a lot of opportunities to provide new information to a consumer," says Elizabeth Parks, the president and chief marketing officer at Parks Associate...

The Transformation of Making, Storing, and Keeping Energy Reliable

“Since the 1980s, energy efficiency has been one of the key drivers of home automation, which is what it was called back then,” said Elizabeth Parks, president and CMO at research group Parks Associat...

Streaming in 2025 Isn’t the Bargain It Used to Be

A recent Parks Associates report found that nearly half of U.S. households subscribe to five or more streaming video services, and 23% subscribe to eight or more. The bottom line? Cutting the cord...

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

Apple TV+ has historically been more reliant on creating standout content than its competitors, said Jennifer Kent, vice president of research at market intelligence firm Parks Associates, and it rema...

‹
1
2
3
4
5
6
7
8
9
10
...
730
731
›