In The News

Streaming TV Is Alphabet’s ‘One That Got Away’

August 20, 2018

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably less competition at the time — it’s a very un-Google-like result. Parks Associates recently compiled similar data of their own, and came to the same basic conclusion — Chromecast competitors like Amazon’s Fire and Roku are gaining market share, at Google’s expense.

From the article "Streaming TV Is Alphabet’s ‘One That Got Away’" by James Brumley.

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However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

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About Parks Associates

Streaming TV Is Alphabet’s ‘One That Got Away’

Previously In The News

Comcast and Charter face a grim new reality: actual competition

Streaming is heading toward a breaking point with consumers

The U.S. has nearly 300 OTT services to choose from

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

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