Register

I agree with the Privacy Policy

In The News

Streaming TV Industry Snooping on Viewers at Grand Scale: Report

October 09, 2024

streaming devices

“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.

“Just 29% of ad-based streaming viewers feel the ads they see are for products and services that are relevant to them,” she told TechNewsWorld. “CTV players are working on features that will heavily use AI to align ads with household preferences and the content surrounding the ad so that viewers see more relevant ads.”

From the article, "Streaming TV Industry Snooping on Viewers at Grand Scale: Report" by John P. Mello Jr.

Previously In The News

The most popular streaming devices in the US

Even though millions of people have game consoles like the Xbox One and PlayStation 4, people are streaming less video on game consoles, and more on streaming media players, according to new research...

UK broadband homes stay fiercely loyal to over-the-top

Only 3% of UK broadband households have cancelled one or more over-the-top (OTT) video services within the past year, according to research from Parks Associates. The research firm found that servi...

IoT adoption to spur fresh customer service approaches

According to research from Parks Associates, US broadband households now own an average of seven and a half connected computing and video entertainment devices, and 18% own at least one smart home dev...

Nvidia Updates Shield Tablet, Shaves $100 Off Price

The Shield Tablet has a growing collection of native games, formatted especially for its K1 chip, and the ability to relay games from PC to TV. It supports Nvidia's cloud-streaming service for games a...

‹
1
2
...
492
493
494
495
496
497
498
...
733
734
›