Providing Market Intelligence for 40 Years

In The News

Streaming services reach 91% of U.S. households, Parks Associates reports

Streaming video continues to grow as the dominant method of home entertainment consumption in the United States, according to new data released by Parks Associates.

The firm reports that 91% of U.S. internet households now subscribe to at least one streaming service, while traditional pay-TV has fallen to 41% penetration. The findings are part of Parks Associates’ latest “S.O.S. State of Streaming” report, which will be distributed at its upcoming Future of Video: Business of Streaming conference.

Parks Associates attributes much of this growth to the popularity of subscription-based and hybrid monetization models.

Jennifer Kent, vice president of research at Parks Associates, said the transformation of streaming services goes beyond content access.

“Streaming is no longer just about content access, it’s about experience, engagement, and profitability,” Kent said. “The lines between streaming, broadband, and commerce are blurring. The television has become a connected platform, one that unites content, advertising, and transaction opportunities in a single experience.”

From the NCS article, "Streaming services reach 91% of U.S. households, Parks Associates reports"

Previously In The News

FAST30 2024: The Movers and Shakers in the Free Ad-Supported Streaming TV Arena

During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...

Charter, Paramount strike carriage deal, includes ad-supported BET+, Paramount+

In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...

Research: Bundles driving acquisition and retention

Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...

Broadband Forum celebrates 20 years of revolutionary device management standard

“Demand and purchase intentions continue to grow for advanced devices such as doorbells, door locks, and networked cameras but this is creating a complex and challenging consumer home network,” said E...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive