Providing Market Intelligence for 40 Years

In The News

Streaming services reach 91% of U.S. households, Parks Associates reports

Streaming video continues to grow as the dominant method of home entertainment consumption in the United States, according to new data released by Parks Associates.

The firm reports that 91% of U.S. internet households now subscribe to at least one streaming service, while traditional pay-TV has fallen to 41% penetration. The findings are part of Parks Associates’ latest “S.O.S. State of Streaming” report, which will be distributed at its upcoming Future of Video: Business of Streaming conference.

Parks Associates attributes much of this growth to the popularity of subscription-based and hybrid monetization models.

Jennifer Kent, vice president of research at Parks Associates, said the transformation of streaming services goes beyond content access.

“Streaming is no longer just about content access, it’s about experience, engagement, and profitability,” Kent said. “The lines between streaming, broadband, and commerce are blurring. The television has become a connected platform, one that unites content, advertising, and transaction opportunities in a single experience.”

From the NCS article, "Streaming services reach 91% of U.S. households, Parks Associates reports"

Previously In The News

Smart Home Pricing Strategies and Financing Solutions

According to Parks Associates, 31% of U.S. households have a smart home security system. As more products and manufacturers enter the market and it becomes more competitive, product pricing also needs...

The Smart Money: MDU Technology Overview

Parks Associates' recent custom research with SKBM reveals the impact of new tech in multifamily housing. The impact of these solutions can vary widely, depending on the age of the building and the...

Experts Say These Smart Security Upgrades Add the Most Home Value

When it comes to the smart home, security devices are very high on the list of things buyers want: A Security.org study showed that 78% of homebuyers would be willing to pay more for a home that comes...

Parks: 71% of U.S. Internet Households Use an SVOD Service

The use of subscription streaming VOD services is the norm among U.S. internet households. New data from Parks Associates found that 71% internet households use an SVOD service, 42% use an ad-supporte...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive