Providing Market Intelligence for 40 Years

In The News

Streaming services reach 91% of U.S. households, Parks Associates reports

Streaming video continues to grow as the dominant method of home entertainment consumption in the United States, according to new data released by Parks Associates.

The firm reports that 91% of U.S. internet households now subscribe to at least one streaming service, while traditional pay-TV has fallen to 41% penetration. The findings are part of Parks Associates’ latest “S.O.S. State of Streaming” report, which will be distributed at its upcoming Future of Video: Business of Streaming conference.

Parks Associates attributes much of this growth to the popularity of subscription-based and hybrid monetization models.

Jennifer Kent, vice president of research at Parks Associates, said the transformation of streaming services goes beyond content access.

“Streaming is no longer just about content access, it’s about experience, engagement, and profitability,” Kent said. “The lines between streaming, broadband, and commerce are blurring. The television has become a connected platform, one that unites content, advertising, and transaction opportunities in a single experience.”

From the NCS article, "Streaming services reach 91% of U.S. households, Parks Associates reports"

Previously In The News

LG Pay Launch On Hold Until After Mobile World Congress

According to a recent report from Parks Associates, LG remained the third most popular smartphone brand in the U.S. in 2015, accounting for 10 percent of the smartphone market share to Apple’s 40 perc...

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

Google's decision to discontinue its three-year-old Nest Secure do-it-yourself security system wasn’t a surprise, given Google’s $450 million investment in security stalwart ADT in August, Parks Assoc...

SmartThings Bundling Hubs In Effort To Play Up Smart Home Use Cases, Not Products

The independent home automation hub is fading as a means to a do-it-yourself smart home purchase, Robert Parker, SmartThings senior vice president-engineering, told us after his keynote at the Parks’...

On-Demand Tech Support Companies HelloTech, Geekatoo Announce Merger

Geekatoo executive chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or Wi-Fi camera Dropcam - to their h...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive