Parks Associates, meanwhile, believes the partnership is a good fit in part because more video streaming is happening on smartphones, the arrangement could reduce churn for Sprint, and because Amazon gains a new channel for attracting Prime subs.
According to Parks Associates, 86% of U.S. broadband homes also own a smartphone, and 60% of U.S. homes have at least one OTT video service subscription. About 71% of smartphone owners watch short video clips, and spend 24 minutes, on average, watching them, and 40% watch longer videos – such as TV or movies – at least once per day.
From the article "Sprint Offers Monthly Option For Amazon Prime" by Jeff Baumgartner.
Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...
In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...
New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...
So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...
