Providing market intelligence for more than 35 years

In The News

Sprint (S) Offers Access to Amazon Prime for $10.99 a Month

Interestingly, a recent report by Parks Associates has revealed that 68% of smartphone users stream music on a daily basis, while 71% watch short video clips. Meanwhile, roughly 40% of smartphone users stream lengthy video clips like TV shows and movies.

Clearly, with the increasing adoption of larger screened smartphones and LTE-enabled tablets, American consumers are spending more time on mobile platforms for entertainment. 

From the article "Sprint (S) Offers Access to Amazon Prime for $10.99 a Month" by www.nasdaq.com

Previously In The News

Binge and bail: How 'serial churners' save money on Netflix, Hulu and Disney

Cutting household expenses is now the No. 1 reason consumers are canceling streaming subscriptions, said Eric Sorensen, senior analyst and director of streaming products at Parks Associates. It used t...

When it comes to live sports, consumers show streaming services the money

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates. From the article, "When it comes to live sports, consume...

Ford and Lincoln Unveil New Digital Experience for Enhanced Connectivity

A recent study by Parks Associates in 2022 highlighted that the average U.S. household now owns 16 connected devices, reflecting an intertwined relationship between digital and daily life. From the...

The Smart Money: How Smart Homes Are Reshaping the Insurance Industry

According to Parks Associates research, 42% of U.S. households have at least one smart home device, and the highest adopted device is the video doorbell – now in 20% of U.S. internet households. Cu...