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Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

December 21, 2023

OTT

streaming

Cinema Daily

Paramount

Discovery

Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a lot of consolidation in the market. We expect to see this as a strategy in 2024 for companies to grow subscriber and revenue growth.”

From the article, "Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global" by Edward Moran

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

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Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

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About Parks Associates

Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

The Streaming Era Has Finally Arrived. Everything Is About to Change.

Streaming is heading toward a breaking point with consumers

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