Register

I agree with the Privacy Policy

In The News

Social video viewing reaches nearly five hours weekly on U.S. televisions

September 28, 2025

Streaming Video Tracker

Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released Aug. 19 as part of the firm’s Streaming Video Tracker service, highlight how platforms such as YouTube, TikTok and Twitch are shaping consumer habits and becoming integrated into the mainstream television experience.

Parks Associates also cited recent developments in creator-led content, including MrBeast’s $100 million deal with Amazon MGM Studios and the launch of “Tubi for Creators,” a new content hub from the Fox-owned ad-supported service Tubi.

“As the streaming market matures, consolidation and aggregation are reshaping the competitive landscape,” said Elizabeth Parks, president and chief marketing officer at Parks Associates. “Platforms are bundling creator-led, studio, and niche content into unified experiences to keep viewers engaged across formats.”

From the NCS article, "Social video viewing reaches nearly five hours weekly on U.S. televisions"

Previously In The News

Year In Review: Cyber Attacks On IoT Devices, Networks Grow In Intensity

Mirai, and other similar attacks, could become an even larger problem as more consumers continue adopt IoT devices at the home. Indeed, IAB revealed in its recent study that two-thirds, or 62 percent,...

Broadband Household Smart Home Device Ownership Rose 7% In 2016, Parks Associates Says

Broadband availability may be far from ubiquitous in the United States, but in the homes where a connection is present a new Parks Associates survey revealed that 26% now own a smart home device, up f...

Cincinnati Bell Scales Local Call Center To 300 agents To Address Growing Fioptics Base

The adoption of smart home devices reflects the overall Internet of Things (IoT) trend. A recent Parks Associates study revealed that in homes with a broadband connection, 26% now own a smart home dev...

5 Future Jobs You've Never Heard of But That Your Kids Will Flock to

In 2018 a jaw-dropping 48 percent of U.S. consumers polled by Parks Associates said they planned to buy at least one smart home device; that number constituted an even more astounding 66 percent rise...

‹
1
2
...
583
584
585
586
587
588
589
...
746
747
›