Register

I agree with the Privacy Policy

In The News

Social video viewing reaches nearly five hours weekly on U.S. televisions

September 28, 2025

Streaming Video Tracker

Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released Aug. 19 as part of the firm’s Streaming Video Tracker service, highlight how platforms such as YouTube, TikTok and Twitch are shaping consumer habits and becoming integrated into the mainstream television experience.

Parks Associates also cited recent developments in creator-led content, including MrBeast’s $100 million deal with Amazon MGM Studios and the launch of “Tubi for Creators,” a new content hub from the Fox-owned ad-supported service Tubi.

“As the streaming market matures, consolidation and aggregation are reshaping the competitive landscape,” said Elizabeth Parks, president and chief marketing officer at Parks Associates. “Platforms are bundling creator-led, studio, and niche content into unified experiences to keep viewers engaged across formats.”

From the NCS article, "Social video viewing reaches nearly five hours weekly on U.S. televisions"

Previously In The News

How The Fox News-Focused Fox Nation Streaming Service Will Change In 2020 And Beyond

Fox Nation has an estimated 200,000 to 300,000 subscribers, according to Parks Associates research. But Bloomberg reported earlier this year that Fox is trying to expand its reach to make it a more po...

Subscribers Churning Through Video Streaming Services At ‘Record’ Rates During Lockdown

A new study has good news and bad news for the proliferating group of subscription video-on-demand services, especially the big new ones backed by major media companies. On the one hand, consumers are...

Finally: Every Baseball Team’s Sports Network Is Available On At Least One Streaming Service

As YouTube TV’s recent rate hike shows, these services themselves are not immune to rising programming costs. And the same traits that make streaming much less customer-hostile than cable or satellite...

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...

‹
1
2
...
578
579
580
581
582
583
584
...
746
747
›