Providing Market Intelligence for 40 Years

In The News

Social Platforms Are Moving Onto TV Screens—Industry Experts Explain Why

The shift is already underway. Social video is now the second-most-watched video type on TVs, according to research from Parks Associates.

Jennifer Kent, SVP and principal analyst at Parks Associates, said this trend is blurring the lines between traditional video media and social video strategies, particularly as YouTube, Instagram and TikTok push for more TV-based viewing.

Kent added that this also correlates with the growth of the creator economy, as traditional media companies partner with creators or launch initiatives dedicated to creator content. Amazon MGM Studios, for example, has collaborated with popular creators like MrBeast on projects such as Beast Games to produce more premium programming. YouTube has also announced efforts to introduce more episodic formats for creator content.

“Lines are blurring all over,” Kent said. “Everybody on the big screen wants to mimic what’s happening on social media, and everyone on social media wants to be on the big screen.”

She added, “The important impact of all of these social video platforms coming to the big screen is the way that they are raising expectations for everybody else that’s on the big screen—to be more interactive, to be more creative with formats, to engage with new creators that can speak to audiences in different ways.”

From the article, "Social Platforms Are Moving Onto TV Screens—Industry Experts Explain Why" by Saleah Blancaflor

Previously In The News

BRIEF-Net Insight enters OTT market

According to market data (Parks Associates 2015), global OTT video subscription revenues are forecasted to increase from $9 billion in 2014 to $19 billion in 2019. From the article "BRIEF-Net Insig...

Yahoo could become Internet history

Brett Sappington, director of research at Parks Associates, said one of Yahoo's biggest mistakes was not making bets in new and innovative areas, as Google and Amazon have. "In the world of the Int...

Why Yahoo faded: The Internet changed, but it didn't

Yahoo said Wednesday that it plans to hollow itself out, spinning off its core business and leaving the company as little more than a way for shareholders to keep Yahoo's stake in Chinese e-commerce g...

Comcast, DirecTV Among Pay-TV Operators Kicking The Tires On Virtual Reality

With big technology companies like Facebook making $2 billion investments into VR headset makers like Oculus VR, the investments being made are simply too big to be minimized. "I'm a converted skep...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive