Providing Market Intelligence for 40 Years

In The News

Social Platforms Are Moving Onto TV Screens—Industry Experts Explain Why

The shift is already underway. Social video is now the second-most-watched video type on TVs, according to research from Parks Associates.

Jennifer Kent, SVP and principal analyst at Parks Associates, said this trend is blurring the lines between traditional video media and social video strategies, particularly as YouTube, Instagram and TikTok push for more TV-based viewing.

Kent added that this also correlates with the growth of the creator economy, as traditional media companies partner with creators or launch initiatives dedicated to creator content. Amazon MGM Studios, for example, has collaborated with popular creators like MrBeast on projects such as Beast Games to produce more premium programming. YouTube has also announced efforts to introduce more episodic formats for creator content.

“Lines are blurring all over,” Kent said. “Everybody on the big screen wants to mimic what’s happening on social media, and everyone on social media wants to be on the big screen.”

She added, “The important impact of all of these social video platforms coming to the big screen is the way that they are raising expectations for everybody else that’s on the big screen—to be more interactive, to be more creative with formats, to engage with new creators that can speak to audiences in different ways.”

From the article, "Social Platforms Are Moving Onto TV Screens—Industry Experts Explain Why" by Saleah Blancaflor

Previously In The News

You can tell Comcast what to do on its Xfinity TV voice remote

Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...

Anime fans' hard streaming choices

The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...

Malvern-Based Home Automation Firm Bets Big On Europe

Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive