Providing Market Intelligence for 40 Years

In The News

Social Platforms Are Moving Onto TV Screens—Industry Experts Explain Why

The shift is already underway. Social video is now the second-most-watched video type on TVs, according to research from Parks Associates.

Jennifer Kent, SVP and principal analyst at Parks Associates, said this trend is blurring the lines between traditional video media and social video strategies, particularly as YouTube, Instagram and TikTok push for more TV-based viewing.

Kent added that this also correlates with the growth of the creator economy, as traditional media companies partner with creators or launch initiatives dedicated to creator content. Amazon MGM Studios, for example, has collaborated with popular creators like MrBeast on projects such as Beast Games to produce more premium programming. YouTube has also announced efforts to introduce more episodic formats for creator content.

“Lines are blurring all over,” Kent said. “Everybody on the big screen wants to mimic what’s happening on social media, and everyone on social media wants to be on the big screen.”

She added, “The important impact of all of these social video platforms coming to the big screen is the way that they are raising expectations for everybody else that’s on the big screen—to be more interactive, to be more creative with formats, to engage with new creators that can speak to audiences in different ways.”

From the article, "Social Platforms Are Moving Onto TV Screens—Industry Experts Explain Why" by Saleah Blancaflor

Previously In The News

One In Four US Smartphone Owners Use Mobile Payment Apps

More than 25% of US smartphone owners make use of mobile payment apps at least once a month, research from Parks Associates reveals. “More than 3m retailers combined accept Apple Pay and Android Pay,...

Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco

The executive event, addressing the converging IoT industries—including smart home, connected entertainment and mobile ecosystems—will feature panel discussions and keynotes by: — Matt Eyring, chie...

How can service providers shift into the center of the smart home experience?

According to research from Parks Associates, the majority of American consumers (60%) buys or leases their residential gateway from their internet service provider (ISP). However, existing gateways ar...

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive