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Smartphones Are Driving Consumer Demand For Connected Cars To An All-time High

According to new Parks Associates research published ahead of the 2016 International CES, 44% of car owners in US broadband households already have some a connected car feature on their current vehicle and 64% of drivers want connected car features as standard on their next new ride.

This should be greeted as good news for anyone in favor of self-driving cars. Connected cars are safer cars. They can access real-time information on traffic and weather conditions and, crucially, communicate with other vehicles and even road infrastructure so that they know when there's a car around the corner, out of sight, or if the light ahead is about to change colour.

From the article "Smartphones Are Driving Consumer Demand For Connected Cars To An All-time High" by thestar.com.

Previously In The News

Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...

Nearly Half Of Homebuyers Want Smart Homes

This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...

Connections

Parks Associates' 20th-annual CONNECTIONS™: The Premier Connected Home Conference will host over 650 executives from the connected entertainment, IoT and smart home industries, and is focused specific...

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

Comcast’s senior executive Sridhar Solur will provide the opening keynote: “Humanizing Connected Home Experiences: Using Machine Learning and Voice Control” at the 21st-annual CONNECTIONS™: The Premie...

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