Providing market intelligence for more than 35 years

In The News

Smarter Entrepreneurs Finding Smaller Sector Opportunities From Smart Homes

DT currently estimates that automation devices currently only form a small slice of the overall smart home market pie. According to MarketsandMarkets, the global home automation and control market was worth €5.18 billion in 2013 and is expected to reach €11.6 billion by 2020; and the market is projected to grow at an estimated compound annual growth rate (CAGR) of 11.36% between 2015 and 2020.

“Central to success in appealing to consumers will be ease of set-up and interconnection across devices, but also pervasive distribution,” the report adds. “Parks Associates claim that during the 2014–15 holiday season multiple retailers in the USA expanded their shelf space devoted to smart connected devices, with most notably BestBuy allotting over 75 square meters in some locations to its connected home initiative.”

From the article "Smarter Entrepreneurs Finding Smaller Sector Opportunities From Smart Homes" by Freddie Dawson.

Previously In The News

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Comcast says traditional TV viewing is up, but subscribers are down across the board

According to a recent report on TV viewership from Parks Associates, 20% of US broadband households don't have a pay-TV service, while 12% of those homes cut the cord in 2018. The report found that f...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...