A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers.
"The market for smart thermostats is still in the early adopter phase," said Tom Kerber, director of internet of things strategy for Parks Associates, a Texas-based consumer technology research and consulting company. "To move beyond early adopters, they have to offer products at a lower price point."
Kerber said prices for the first-generation smart thermostats started at about $400 but have dropped to about $250 for Nest and other leading products. He said breaking through the $150 price point opens it up to a broader market.
From the article "Smart thermostats are tough sell, but ComEd hopes rebates boost interest" by Robert Channick.
Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...
Tubi TV is having a pretty good 2017 so far: the latest Parks Associates study proclaimed the ad-supported service to be one of the fastest-growing apps in its space. So morale was high when I spoke t...
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...
In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a st...
