Providing market intelligence for more than 35 years

In The News

Smart Homes: Indicators Of Escalating Consumer Interest In The Technology

Another report on the topic is just out this week from Parks Associates that predicts 50 percent of North American broadband households will be smart homes by 2020. According to the research firm, ownership of smart home products increased from 16 percent to 19 percent of U.S. broadband households in the last year, and 44 percent of households that do not have a smart home device plan to purchase one in 2016.

Parks says a big driver is the fact that home and consumer-based Internet of Things (IoT) opportunities are attracting companies like Amazon, Apple, Google and Facebook. They’re planning and rolling out products around everything from home entertainment and connected CE, smart home and security, apps and mobile devices and connected cars and healthcare.

From the article "Smart Homes: Indicators Of Escalating Consumer Interest In The Technology" by Laura Hamilton.
 

Previously In The News

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...

Apple TV will die so TV+ can live

Apple TV is another example of the company’s hardware strategy falling flat. According to Parks Associates figures from the first quarter of 2018, Amazon and Roku combined control more than 50% of the...