Providing Market Intelligence for 40 Years

In The News

Smart Home Integration: Dealers Face Big Challenges

According to fresh data from Parks Associates, a whopping 57% of dealers find this task either tough or impossibly tricky in 2026, climbing up from 44% in 2022. Clearly, as more American households load up on smart cameras, locks, lighting, and thermostats, they're also loading up on headaches for the folks trying to make these systems talk to each other.

"Consumers want flexibility in the devices they choose without sacrificing reliability or support," says Jennifer Kent, SVP at Parks Associates.

From the article, "Smart Home Integration: Dealers Face Big Challenges" by Kelly Martin

Previously In The News

Streaming TV Industry Snooping on Viewers at Grand Scale: Report

“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associ...

Amazon revamps Ring subscriptions with AI video search

Ring is now the second-largest seller of security systems in the U.S., according to research firm Parks Associates, and it recently became profitable, Hamren told Bloomberg in May — six years after Am...

4 Tips To Make Your PS4 Download Faster

In fact, Parks Associates reported that 18% of American dwellings have at least more than half a dozen smart home devices in 2024. From the article, "4 Tips To Make Your PS4 Download Faster" by Qui...

Parks: 42% of U.S. Internet Households Used Free Ad-Based Streaming Video Service in Past 30 days

New data from Parks Associates found that the use of free ad-based streaming video services is on the rise, with the number of U.S. internet households that used one of these services in the past 30 d...