Providing Market Intelligence for 40 Years

In The News

Smart Home Integration: Dealers Face Big Challenges

According to fresh data from Parks Associates, a whopping 57% of dealers find this task either tough or impossibly tricky in 2026, climbing up from 44% in 2022. Clearly, as more American households load up on smart cameras, locks, lighting, and thermostats, they're also loading up on headaches for the folks trying to make these systems talk to each other.

"Consumers want flexibility in the devices they choose without sacrificing reliability or support," says Jennifer Kent, SVP at Parks Associates.

From the article, "Smart Home Integration: Dealers Face Big Challenges" by Kelly Martin

Previously In The News

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...

20% US pay-TV subs dissatisfied with service

Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...

What Would You be Willing to Give Up for a Month to Eliminate All Paper Mail?

Given the novelty and still-early market penetration of voice assistants, the fact that 12.1 percent said they were likely and 3.6 percent checked “very likely” is a surprisingly positive response tha...