Providing Market Intelligence for 40 Years

In The News

Smart Home Devices: Security Spurs Subscription Growth

Daniel Holcomb from Parks Associates puts it straight: security is the bedrock for subscription cash flow. But hold on, AI's here to push further. It's about solving real issues like fortifying homes, cutting costs, and handling tech without a manual the size of a dictionary.

"Dedicated hubs serve smart home power users seeking sophisticated cross-device automation," quotes Holcomb. But for the average Joe, they're more about cheering Alexa on from the sidelines.

Parks Associates is mapping out future conversations with their events lined up: the CONNECTIONS™ Summit at CES in January and another conference in May. The industry will swap ideas and no doubt angle towards new opportunities in this zany puzzle we call the smart home market.

From the article, "Smart Home Devices: Security Spurs Subscription Growth" by Dominic Sanders

Previously In The News

How Home Security Upgrades Can Help You Sell Your Home

A Parks Associates study revealed that households are more concerned with physical security, which has led to an uptick in the security system adoption rate. From the article, "How Home Security Up...

New White Paper Offers Insights on Commercial Opportunities for Custom Installers

Parks Associates has released a new complementary white paper entitled “Smart Spaces: New Opportunities for Custom Integrators.” This white paper, sponsored by Nice, explores the significant growth op...

Apple now has 69% of the smart tag market among US Internet households

Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates.    The research group says that’s up from 7% in 2022. C...

Apple Dominates Smart Tag Market With AirTags

Parks Associates reported Monday that 69% of smart tag buyers in late 2024 bought an Apple AirTag. That compares with 45% of buyers in early 2022. "Predictably, iPhone users prefer to use Apple's A...