Providing Market Intelligence for 40 Years

In The News

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

Apple TV+ has historically been more reliant on creating standout content than its competitors, said Jennifer Kent, vice president of research at market intelligence firm Parks Associates, and it remains to be seen how many of Apple TV+'s new subscribers will stick around.

When it comes to reasons for canceling a streaming subscription, “Apple TV+ users are most likely to say it’s because they finished a show they were watching or couldn’t find good shows to watch,” Kent said.

From the article, "‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit" by Hannah Miller

Previously In The News

Roku's New $30 Express Box Is The Cheapest Roku Yet

The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...

Pandemic accelerates adoption of smart home solutions

This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...

Report: More than 6M U.S. consumers will use PERS devices by 2021

According to a new report from Parks Associates, more than six million people are expected to use a Personal Emergency Response System (PERS) device by 2021, nearly double the 3.36 million who are est...

Connecting the connected car to the connected home

According to the latest Parks Associates research, nearly two-thirds of US drivers want connected car functionality as standard on their next new ride and 25 per cent of consumers are already intrigue...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive