Providing market intelligence for more than 35 years

In The News

Roku Is Winning The Streaming-Video Device Game

A total of 21 percent of U.S. broadband households with at least one Internet-connected CE device use a streaming-media player as their primary platform for streaming online video, up from the year-ago 12 percent, Parks said. In contrast, streaming-video usage declined for connected gaming consoles, and it increased modestly for smart TVs, the research company said. Game consoles, nonetheless, are still used more than streaming-media players to stream video, Parks said.
In the first quarter of 2015, 97.6 million households had broadband Internet access, and 65.8 percent of them, or 64 million, connected at least one CE device to the Internet. Of those 64 million households, 21 percent mostly use a streaming-media player to stream content from the Internet, Parks said.

From the article "Roku Is Winning The Streaming-Video Device Game" by Joseph Palenchar.

Previously In The News

FAST30 2024: The Movers and Shakers in the Free Ad-Supported Streaming TV Arena

During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...

Charter, Paramount strike carriage deal, includes ad-supported BET+, Paramount+

In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...

Research: Bundles driving acquisition and retention

Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...

Broadband Forum celebrates 20 years of revolutionary device management standard

“Demand and purchase intentions continue to grow for advanced devices such as doorbells, door locks, and networked cameras but this is creating a complex and challenging consumer home network,” said E...