Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased its market share with 37% of the installed base, up from one-third in the year-ago quarter. Amazon was the only other provider that saw its share rise in the period studied, from 16% to 24%.
From the article "Roku Is Taking the Right Steps" by Rich Duprey.
Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019. “Sports ha...
Streaming video continues to grow as the dominant method of home entertainment consumption in the United States, according to new data released by Parks Associates. The firm reports that 91% of U.S...
A recent Parks Associates study showed that nearly one in five multifamily housing residents with home internet have access to gigabit or faster download speeds. The study — included in the whitepa...
Parks Associates adds another layer to the picture, reporting that 45 percent of U.S. internet households now watch FAST services, a swift adoption for a category that barely existed five years ago....
