Providing Market Intelligence for 40 Years

In The News

Research: Wi-Fi quality gaps drive churn risk for US ISPs

Research from Parks Associates and TechSee presented at Enterprise Connect shows that as broadband competition expands across fibre, 5G fixed wireless, and next-generation satellite services, providers in the US are increasingly winning or losing customers based on the quality of the in-home Wi-Fi experience.

The firm’s white paper, Seeing the Unseen: Delivering Connectivity with Confidence, developed from a survey of 8,000 US internet households, quantifies the direct financial and brand impact of poor in-home connectivity and outlines how self-support apps enhanced with visual AI can reverse churn risk and strengthen loyalty.

Parks Associates finds that customer premise equipment (CPE), Wi-Fi 6/6E and Wi-Fi 7 upgrades, mesh systems, and intelligent router telemetry are emerging as critical competitive levers. However, traditional telemetry alone cannot fully diagnose home environment challenges such as router placement, interference, or structural barriers.

“Self-support apps powered by visual AI offer a scalable solution and enable customers to diagnose issues instantly, receive guided remediation, and avoid unnecessary truck rolls,” commented Jennifer Kent, SVP & Principal Analyst, Parks Associates. “As broadband penetration reaches maturity and competitive entry accelerates, ISPs face a defining moment: control the in-home experience or risk losing it to competitors that can deliver clearer visibility and faster resolution.”

From the Advanced Television article, "Research: Wi-Fi quality gaps drive churn risk for US ISPs"

Previously In The News

19% of US Broadband Households Have Smart Home Device

Parks Associates today announced a new industry report, Cloud Platforms for the Internet of Things, revealing 19% of US broadband households currently own at least one Internet-connected smart home de...

Microsoft Announces Deals with 74 Device Makers

Parks Associates has released numbers on smartphone sales. It found that 86 percent of broadband households in the United States have a smartphone. The numbers are similar in European countries: 76 pe...

Apple Retains Position As Top Smartphone Maker In America In 2015: Report

"Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang -- Director of Health & Mobile Product Research at Parks Associates -- in a press statemen...

2015 Sees 16% Spike In Pay-TV First-Timers In Spain

A new Parks Associates report, Connected Consumer in Europe, reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay-TV or to have cance...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive