In The News

Research: Bundles driving acquisition and retention

May 23, 2024

Advanced Television

Parks Associates, in partnership with Bango, has released its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry leaders across the streaming video, music, education, and productivity markets to assess the effectiveness of bundling strategies.

Parks Associates consumer research finds entertainment services lead the subscription economy for US internet households:

89 per cent have a streaming video service
32 per cent subscribe to a streaming audio service
20 per cent subscribe to a gaming service
16 per cent have a gym membership

“Partnerships are increasingly driving acquisition and retention,” said Kristen Hanich, Research Director, Parks Associates. “Partnerships enhance brand awareness and market reach, reduce customer churn, and remove friction from the user sign-up process, in addition to increasing overall customer satisfaction.”

“Successful partnerships also don’t need to be one-off deals – investing in long-term integrations, particularly with telcos, may pay dividends,” Hanich concluded.

From the Advanced Television article, "Research: Bundles driving acquisition and retention"

Previously In The News

Netflix Leads the Top-10 Subscription OTT Video Services

HBO Now leaped into the top-five for the first time, YouTube Red solidified itself into the top-10 for the first time, and both Showtime and Starz moved up or entered the list compared to 2016. "Wh...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Roku Powers Ahead

According to findings from analyst firm Parks Associates, ownership of streaming media players has risen from about six per cent of US broadband households in 2010 to almost 40 per cent at the beginni...

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...

‹
1
2
...
427
428
429
430
431
432
433
...
761
762
›