Providing Market Intelligence for 40 Years

In The News

Research: Broadband competition shifting beyond speed

Parks Associates and Plume have released research that details the shift in broadband competition in the US as providers need to deliver a superior customer experience based on reliability, proactive management, and personalisation.              

“Consumers expect providers to deliver reliable connectivity, proactive support, and protection across the connected home,” said Jennifer Kent, Senior Vice President & Principal Analyst, Parks Associates. “AI enables providers to anticipate problems, personalise service and create experiences that build long-term loyalty.”

“Broadband competition is shifting beyond speed,” said Tam Williams, Contributing Analyst, Parks Associates. “The providers that deliver the most reliable, secure and personalised connected home experience will be best positioned to retain subscribers and attract new customers as AI becomes an integral part of everyday digital life.”

From the Advanced Television article, "Research: Broadband competition shifting beyond speed" 

Previously In The News

Cutting the Cord: Next year will bring even more streaming options

Amazon and Hulu, which has joined Netflix and Amazon as a creator of its own original content, will retain their solid spots as Nos. 2 and 3 in streaming subscriptions. The top three services have "to...

Cutting the Cord: What won't happen in 2016

Parks Associates research analyst Glenn Hower is prepared to be proved wrong, but he remains skeptical about an Apple streaming entry. "With Sling TV and PlayStation Vue in the market, Apple is now pl...

Everybody’s Doing It: How People Use Their Smartphones

Smartphones owners can’t keep their content on their phone, a Parks Associates survey of broadband households found. Thirty-five percent of smartphone owners stream music to speakers, and 24 percen...

IoT-Ready Smart TVs: What's The Potential?

Barbara Kraus, Parks Associates director of research, also sees potential. “There are a number of potential use cases for the TV as a smart-home controller,” she said. “The TV display can be used as a...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive