Providing Market Intelligence for 40 Years

In The News

Research: Broadband competition shifting beyond speed

Parks Associates and Plume have released research that details the shift in broadband competition in the US as providers need to deliver a superior customer experience based on reliability, proactive management, and personalisation.              

“Consumers expect providers to deliver reliable connectivity, proactive support, and protection across the connected home,” said Jennifer Kent, Senior Vice President & Principal Analyst, Parks Associates. “AI enables providers to anticipate problems, personalise service and create experiences that build long-term loyalty.”

“Broadband competition is shifting beyond speed,” said Tam Williams, Contributing Analyst, Parks Associates. “The providers that deliver the most reliable, secure and personalised connected home experience will be best positioned to retain subscribers and attract new customers as AI becomes an integral part of everyday digital life.”

From the Advanced Television article, "Research: Broadband competition shifting beyond speed

Previously In The News

Apple TV goes on sale, begins shipping next week

The fourth-generation Apple TV is the company’s first new model in nearly three years. In recent years Apple has faced stiff competition from Amazon AMZN 1.60% , Google GOOGL 1.64% , and Roku. Over th...

Streaming bills are piling up: Do you care?

In June, Parks Associates released a study that found video-streaming services in the U.S. will see revenue jump from $9 billion in 2014 to $19 billion in 2019. The company reported that 57% of househ...

WWE Network Breaks Into Top Five Of Streaming Services

There’s no need for Netflix NFLX +1.60% to watch out, but WWE is building up some steam with its streaming service. WWE issued a press release Thursday touting the WWE Network as a top-five Over-th...

Blu-Ray Struggles in the Streaming Age

“Despite consumer shifts to streaming content, Blu-ray players continue to be owned and used by 44% of U.S. broadband households, or roughly 43.5 million households in 2015,” says Barbara Kraus, direc...