Providing Market Intelligence for 40 Years

In The News

Research: Broadband competition shifting beyond speed

Parks Associates and Plume have released research that details the shift in broadband competition in the US as providers need to deliver a superior customer experience based on reliability, proactive management, and personalisation.              

“Consumers expect providers to deliver reliable connectivity, proactive support, and protection across the connected home,” said Jennifer Kent, Senior Vice President & Principal Analyst, Parks Associates. “AI enables providers to anticipate problems, personalise service and create experiences that build long-term loyalty.”

“Broadband competition is shifting beyond speed,” said Tam Williams, Contributing Analyst, Parks Associates. “The providers that deliver the most reliable, secure and personalised connected home experience will be best positioned to retain subscribers and attract new customers as AI becomes an integral part of everyday digital life.”

From the Advanced Television article, "Research: Broadband competition shifting beyond speed

Previously In The News

Built to Scale? Why Live Sport Needs Multicast ABR and a Video-Specialised CDN

Recent trends show a sharp resurgence in online piracy, particularly through unauthorised streaming platforms. Younger audiences are especially active, with 2024 data showing that one in four people i...

CuriosityStream boosts revenue by licensing IP to train LLMs

The eighth annual Parks Associates “Future of Video” event this week featured a roster of executive decision makers from across the video business, mostly describing a maturing streaming industry grap...

Vivint Introduces HomeProtect and HomeProtect Pro, Empowering Everyone to Live in Safer, Smarter, More Efficient Homes

According to leading industry analyst Parks Associates, nearly one-third of consumers turn to professionals after failing at DIY installation and 44% of smart homeowners have used professional ins...

Parks: Netflix Returns Atop U.S. SVOD Services in Subscribers

Netflix has supplanted Prime Video as the No. 1 subscription streaming VOD service in subscribers, according to new data from Parks Associates, based on estimated numbers of subscribers through Se...