In The News

Research: AI redefining the smart speaker market

August 05, 2026

artificial intelligence

Advanced Television

Parks Associates has unveiled new research from its Consumer Insights: Tech Ecosystem Dashboard and AI Experience Dashboard showing artificial intelligence (AI) is reshaping the smart speaker market, as consumers increasingly expect devices to deliver personalised, context-aware assistance.

The research shows one-half of US internet households own a smart speaker or smart display, making it one of the largest installed base of devices in the connected home. According to the Tech Ecosystem Dashboard, Amazon accounts for 78 per cemt of recent smart display purchases, reinforcing its leadership in the connected home ecosystem.

“Smart speakers have reached mass-market adoption, and the next phase of growth will be driven by intelligence rather than hardware,” commented Elizabeth Parks, President and CMO, Parks Associates. “Consumers increasingly expect so much more from the hardware products they buy. Whether or not OpenAI ultimately launches a portable, screenless AI companion, the industry is moving toward more personalised, AI-driven experiences.”

From the Advanced Television article, "Research: AI redefining the smart speaker market"

Previously In The News

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...

19% Of Households Have vMVPDs, 49% Have Four+ Streaming Services

Virtual multichannel video providers (vMVPDs) are now in 19% of U.S. broadband households--nearly double the saturation level as recently as 2019, according to Parks Associates data. Many house...

Facebook Leads New Social Mobile Commerce Charge

Apps will become the universal means for connecting interested parties, just based on nearly 1 million apps on the Apple and Facebook platforms. Consumers under 35 are increasingly ditching their brow...

‹
1
2
...
775
776
777
778
779
780
781
782
783
784
›