In The News

Research: AI redefining the smart speaker market

August 05, 2026

artificial intelligence

Advanced Television

Parks Associates has unveiled new research from its Consumer Insights: Tech Ecosystem Dashboard and AI Experience Dashboard showing artificial intelligence (AI) is reshaping the smart speaker market, as consumers increasingly expect devices to deliver personalised, context-aware assistance.

The research shows one-half of US internet households own a smart speaker or smart display, making it one of the largest installed base of devices in the connected home. According to the Tech Ecosystem Dashboard, Amazon accounts for 78 per cemt of recent smart display purchases, reinforcing its leadership in the connected home ecosystem.

“Smart speakers have reached mass-market adoption, and the next phase of growth will be driven by intelligence rather than hardware,” commented Elizabeth Parks, President and CMO, Parks Associates. “Consumers increasingly expect so much more from the hardware products they buy. Whether or not OpenAI ultimately launches a portable, screenless AI companion, the industry is moving toward more personalised, AI-driven experiences.”

From the Advanced Television article, "Research: AI redefining the smart speaker market"

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