Providing market intelligence for more than 35 years

In The News

Report: Consumers Increasingly Value Video Security Devices

According to the latest data from Parks Associates, 19% of US internet households have professionally monitored security systems, while 7% pay for non-professional services like alerts an video storage. The Residential Security Dashboard from Parks Associates also reports consumers increasingly value video security devices for their role in enhancing personal safety. The installation process across the market has become more flexible, with both DIY and professional setup options available.

Industry players Vivint, Brinks, and ADT maintain high monthly fees, with Parks Associates’ research showing the average monthly fees for home security services are now $54 per month. 

“Growth opportunities lie in upselling add-on devices, integrating energy and automation platforms, and offering differentiated value through AI, privacy-preserving features, and seamless user experiences,” said Jennifer Kent, VP of Research, Parks Associates.

From the Twice article, "Report: Consumers Increasingly Value Video Security Devices"

Previously In The News

Cord-Cutting: How Far Will It Go?

In another telling study late last month, Parks Associates found that more than half of all US OTT households now subscribe to multiple OTT services, up from just 20% three years ago. Of these multi-O...

Tivo Drops New TV Platform Ahead of CES

User experience defines the operator’s video services for consumers,” said Brett Sappington, senior director of research at Parks Associates. “Every pay-TV service and streaming video service is worki...

Mozilla Trumpets Altered Reality Browser

Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...

Study: 17% of US Broadband Homes Own Both an Internet-Connected Entertainment Device & a Smart Home Device

Research from Parks Associates shows 17% of U.S. broadband households own both an Internet-connected entertainment device and a smart home device. The IoT research firm will host the sessions for Inte...