Providing Market Intelligence for 40 Years

In The News

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes.

Parks Associates back in October noted around 40 percent of U.S. broadband households reported a recent privacy or security problem with one of their connected devices. And in February the firm followed up with a report that revealed 45 percent of broadband households are concerned about privacy and security risks to their smart home devices.

Now, Parks Associates says its data indicated nearly 60 percent of broadband households want security support services to go with their smart home devices. The firm found services that resolve technical issues or provide tools for users to address device issues also gained the interest of 45 percent of potential buyers.

From the article "Report: Connected Home Consumers Want Data Security Support" by Diana Goovaerts.

Previously In The News

Here's how banks can reinvigorate deposit growth with incentives

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...

Three Reasons Why Verizon Would Be A Good Suitor For Yahoo

Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month. While content is a risky business, analysts believe it's a way to keep customers engaged. "Verizo...

Roku IPO: Shares jump 68% as investors bet the firm can fend off Amazon, Apple and Google

Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...