Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes.
Parks Associates back in October noted around 40 percent of U.S. broadband households reported a recent privacy or security problem with one of their connected devices. And in February the firm followed up with a report that revealed 45 percent of broadband households are concerned about privacy and security risks to their smart home devices.
Now, Parks Associates says its data indicated nearly 60 percent of broadband households want security support services to go with their smart home devices. The firm found services that resolve technical issues or provide tools for users to address device issues also gained the interest of 45 percent of potential buyers.
From the article "Report: Connected Home Consumers Want Data Security Support" by Diana Goovaerts.
Seven in ten viewers say the same ads repeat too often, making repetition the top complaint with ad-supported streaming, Parks Associates found (February 10, 2026). Low-cost ad-supported plans...
“This is a lot of catalog content,” says Parks Associates entertainment research director Michael Goodman, using industry shorthand for titles making up Hollywood’s back catalogs. “There is not...
According to new research from Parks Associates, adoption of smart home access control solutions is increasing among US internet households. In “Access Control in the Smart Home: Locks and Garage Door...
The average American household has at least 17 devices connected to the internet, according to market research firm Parks Associates. From the article, "Pennsylvania lawmakers make their first move...