Providing Market Intelligence for 40 Years

In The News

Renters Getting the Short End of the Internet Connectivity Stick

“The Community WiFi report provides operators with actionable data and insights to recognize renters’ Wi-Fi requirements and how to meet those evolving demands,” said Elizabeth Parks, President and Chief Marketing Officer for Parks Associates. “Operators can attract more residents, improve both staff and resident retention and streamline operatios with seamless Wi-Fi service that encompasses an entire property. The report points not only to operational savings but potential revenue generation, beyond what antiquated retail and bulk Wi-Fi can offer. We are proud to partner with SmartRent to bring this invaluable resource to the industry and highlight the potential and current shortcomings of this essential amenity offering.” 

From the article, "Renters Getting the Short End of the Internet Connectivity Stick" in MReport

Previously In The News

Second-tier boom to drive global OTT to more than 400MN subs by 2022

Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...

Amazon's DVR Scheme May Be Taking Shape

"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Pa...

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...

Password sharing could be costing SVODs billions each year

Password sharing is estimated to result in billions of dollars in missed revenue for both SVOD and pay-TV over time, and the problem is getting worse. For its part, the US cable industry is expected t...