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Plume, Parks Associates study sheds light on ISP customer churn

The research paired Plume's platform telemetry with a consumer survey compiled by Parks Associates, including insights mainly from US subscribers. 

The full white paper is available from Parks Associates. A key trend affecting the nature broadband traffic is rapid consumer adoption of AI tools, particularly in the US. Parks Associates estimates that in US households with internet access, some 59 percent of consumers made use of AI in Q1 2026, up from 40 percent in 2024.

From the telecompaper article, "Plume, Parks Associates study sheds light on ISP customer churn"

Previously In The News

T-Mobile partners with Sling for unlimited video that won't tap data

Watching video on mobile devices has grown in popularity, but two-thirds of consumers still view most of their TV shows on a TV, according to market researcher Parks Associates. "When you look at m...

Internet TV report ranks The Blaze as more popular than Sling TV

In a new report ranking the nation’s top over-the-top (i.e.: Internet-based) streaming video services, Douglas County’s Sling TV makes it to the No. 10 spot. But just a bit more popular is The Blaze...

Smart Homes Meet Connected Cars: X Marks the Spot

Several factors have contributed to the sudden expansion of connected car services available or coming to the market, most notably the expansion of mobile broadband networks, high penetration of smart...

Hardware still rules for Dish, as electronics fade at annual CES event

"Declines in wired video service are definitely not something that traditional providers are ignoring," said Glenn Hower, a research analyst with researcher Parks Associates. He pointed to the new...

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