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Plume, Parks Associates study sheds light on ISP customer churn

July 28, 2026

The research paired Plume's platform telemetry with a consumer survey compiled by Parks Associates, including insights mainly from US subscribers.

The full white paper is available from Parks Associates. A key trend affecting the nature broadband traffic is rapid consumer adoption of AI tools, particularly in the US. Parks Associates estimates that in US households with internet access, some 59 percent of consumers made use of AI in Q1 2026, up from 40 percent in 2024.

From the telecompaper article, "Plume, Parks Associates study sheds light on ISP customer churn"

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Streaming companies to see $12.5B in lost revenue by 2024 due to piracy, password sharing: report

The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...

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The most popular category of applications used on smartwatches are health and fitness-related, according to a survey by research firm Parks Associates. More than three out of four heads of U.S. hou...

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Plume, Parks Associates study sheds light on ISP customer churn

Previously In The News

3 Interesting Ways Technology is Shaping the Entertainment Industry

Streaming companies to see $12.5B in lost revenue by 2024 due to piracy, password sharing: report

What’s in Your Wallet: Should You Get the Apple Credit Card?—Data Sheet

How People Are Using Smartwatches to Lose Weight and Stay Healthy

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