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Plume, Parks Associates study sheds light on ISP customer churn

July 28, 2026

The research paired Plume's platform telemetry with a consumer survey compiled by Parks Associates, including insights mainly from US subscribers.

The full white paper is available from Parks Associates. A key trend affecting the nature broadband traffic is rapid consumer adoption of AI tools, particularly in the US. Parks Associates estimates that in US households with internet access, some 59 percent of consumers made use of AI in Q1 2026, up from 40 percent in 2024.

From the telecompaper article, "Plume, Parks Associates study sheds light on ISP customer churn"

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About Parks Associates

Plume, Parks Associates study sheds light on ISP customer churn

Previously In The News

Mobile Payments Still Confusing, Still Growing

23% Of Millennials Are OTT-Only Broadband Households

Netflix Subscriber Churn Increase Could Be Sign Of 'Stream Cutting'

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

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